"Well, actually it was 2012, so not quite so long ago and far away...but still; it was then that I created my first perfume just for myself to wear - New Musk.  This was two years before I founded Dame Perfumery, and the New Musk formula was mixed up just because.  I wore New Musk back then because it calmed me and made me smile; and New Musk was always good for a compliment or two.  I still wear my New Musk regularly now ten years later because...it calms me and makes me smile.  New Musk is my go to scent, it relaxes me and I just know I smell wonderful."
August 23, 2022 — Jeffrey Dame

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